Alliance between Fric-Rot and Michelin

Monroe Fric-Rot y Michelin signed a strategic alliance through which all Michelin sales points offer the possibility of installing Fric-Rot and Monroe shock absorbers and suspension components. This new initiative undoubtedly adds enormous value to both brands.

Customers will find in the 120 Michelin outlets professionals from all over the country trained to perform a vehicle diagnosis and new component installation service.

Thanks to this agreement, the leading shock absorber company will expand its marketing channels and, together with Michelin, will raise the quality of the mechanical service nationwide.



Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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