Volkswagen Argentina started a new edition of Amarok Expert, the itinerant program that aims to train the sales force of the official dealer network and bring the product closer to interested customers and users.
Through a triple shift more than 45 specialized journalists In the automotive and agricultural industries, and under strict safety and hygiene protocols, details were provided on Amarok's updates, the composition of its 2021 range and the news that the program will bring.
“The Amarok Expert program is, since its inception in 2013, a strategic action of the brand that allows us to continue training all the commercial advisors in our dealer network about the new features of the product, and also an excellent opportunity for our customers and potential clients know all the virtues of Amarok ", he claimed Martin Massimino, Commercial Director of the Volkswagen Argentina Group.
"The Amarok Expert program will continue to travel the country, in person and virtually, and taking the spirit of the most powerful pickup in the segment to the most challenging terrain", He added.
Amarok Expert, since its inception in 2013, has already managed to gather more than Per people, among staff from the dealer network, customers and prospects. The program will continue to deepen its openness to the public, with a site dedicated exclusively to the program where interested parties can leave their data to receive all the news from Amarok. In addition, monthly content will be fed to canal de Youtube of the brand, with tutorial videos on handling on different surfaces.
“Amarok Expert is a fundamental action in the growth and positioning of our pick up, which we proudly manufacture in Gral. Pacheco for the local market and the world. The program has collaborated immensely in showing all Amarok's capabilities throughout the country, and we will continue on this path to continue bringing product improvements closer to everyone ”, concluded Thomas Owsianski, President and CEO of VW Group Argentina