This is how Land Rover prepares for its 70th anniversary

This is how Land Rover prepares for its 70th anniversary

In commemoration of its 70th anniversary, Land Rover drew the profile of a 250-meter-wide Defender in the snow of the French Alps at 2.700 meters.

In homage to the first Land Rover sketch drawn by the Wilks brothers In the sand on the beach of Red Wharf Bay (UK), the company has created the “most remote” Defender to herald the "World Land Rover Day" which will be celebrated exactly 70 years after the first model of the brand was presented to the world in the SAmsterdam Automobile Hall in 1948.

“Land Rover is an iconic brand recognized around the world and the Defender's silhouette is instantly recognizable. Reaching 70 represents something very special and that is why we will celebrate it with a year in which we will highlight the spirit of Land Rover 'Above and Beyond' with which those who are behind the most desired SUV in the world are honored ", has assured the CEO of Jaguar Land Rover, Ralf Speth.

The artist specialized in works on snow, Simon Beck, was in charge of creating the Defender, for which he had to give 20.894 steps and cover 16,5 kilometers through the Alps.

“Making art in the snow requires stamina, precision and strength, attributes that I share with the Defender. Its iconic silhouette is so simple and recognized throughout the world; This must be the most recognizable piece of art I have ever done ”, Beck has emphasized.




Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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