AXION energy y Castrol strengthen their alliance with Renault Argentina through Dream Team, the concept of the new campaign in which the Rombo recommends the products of these companies for their cars.
The international alliance between Renault and Castrol has its origin two years ago through the sponsorship of the Renault team of F1. This agreement, which will run until 2024, includes the recommendation of lubricants.
In Argentina, and as part of the support of motor sport that characterizes AXION energy and Castrol, the continuity of the alliance between both companies with the team was reaffirmed Renault Sport Castrol Team of Super TC2000.
“It is a satisfaction and a joy to have as a partner a company as respected in our market as Renault and that customers loyal to its brand trust in the quality of our fuels and lubricants. The Dream Team Campaign clearly symbolizes what the alliance implies for our brands ”Said Cecilia Panetta, executive manager of AXION energy
While Valentina solari, Commercial Director of Renault, highlighted: “Renault's commitment is to continue working together through this alliance, which sustains mutual trust in the long term. Our customers will have at their disposal the highest technology and quality fuels and the best lubricating oil for their engine. Without a doubt, AXION and Castrol provide the perfect combination that the vehicle needs to generate the best performance and care ”.
During the month of August until September, the campaign to make this recommendation of AXION energy fuels and Castrol lubricants is visible. It has 100% digital presence to generate awareness and impact and the media plan includes: social networks such as Facebook y YouTube and other specialized digital media.
In addition, it will have a promotional stage, in which a contest will be held among the people who leave their data on the page https://www.axionenergy.com/ar/registrate/castrol, where the 30 winners will be awarded a tank of fuel QUANTIUM, a Castrol merchandising kit and a pair of headphones.
It is not the first time that companies make their job announcements together and bet on the development of block activities, benefits for their clients and development of new technologies. At the end of last year, AXION energy together with Renault launched a broad agreement to enter and carry out different projects and initiatives, from the use of renewable energy to the development of applications related to connectivity and new technologies in vehicles.