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Beastie Boys: With the VW emblem on the chest

In the '80s, fans of the New York band stole VW emblems because Mike D had used one in the video for one of the band's most popular songs.


The day that Michael Diamond decided to add to his look those huge silver letters attached to a gold chain, something changed among the followers of hip hop and rap in the mid-1980s. With his occurrence Mike d, as he called himself Michael, set a fashion that was quickly copied by fans of Beastie Boys, the band he had formed in New York with his friends Adam Horovitz (Ad-Rock) and Adam Yauch (MCA).

Beastie Boys: With the VW emblem on the chestThe letters in question were the "V" and "W" intertwined in a legendary insignia, that of the German brand Volkswagen. The first time Mike D showed his accessory was in 1987 in the video for the song (You Gotta) Fight For Your Right (To Party), one of the most successful of the group.

The impact on Beastie Boys fans was immediate and generated something unusual: they began to remove front grill badges from VW cars in the Detroit area to wear them on their chests.

For those years Dave Gazala I was a seller for the agency Tom Sullivan Volkswagen in Southfield, Michigan. Gazala experienced firsthand the fury caused by the occurrence of the Beastie Boys drummer. “Customers would come and complain that their badges were stolen. Obviously, they bought a new one to replace it. We knew right away that it was a fad and that at some point it would pass, but that the more the subject transcended, there would be more robberies ”.

And so it was, to the point that the media directly described the fans of the trio as "vandals." Of course, not everyone was stealing those emblems. Some, directly, approached VW dealers and bought them.

Beastie Boys: With the VW emblem on the chestMike D's style crossed the ocean and made it to Britain. Anticipating what could happen, English dealers offered free emblem replacements for customers and free replicas for rap fans. They even made advertisements with models without the "precious" symbol.

Such was the impact that Mike D produced by appearing with the VW logo that is featured as one of the great moments in rap history.

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Diego durruty

Journalist with 30 years of experience. Worked in magazines STROKE, The graphic, Coequipier y Only TC, on the Internet sites SportsYa!, e-driver.com y kmcero.com and on the radios Rock pop y Vorterix.com. He covered the Dakar rally for the German agency dpa. He currently drives Two Daring Guys, a car magazine that is broadcast on Tuesdays from 18 to 19 by RadioArroba.com; is editor of motorsport in Red Bull Argentina, columnist on the show WorldSport (AM Splendid) and in Surf & Rock FM.  He is also a teacher in SPORTS. Now you can read it on his blog: automundo.com.ar.

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