The day that Michael Diamond decided to add to his look those huge silver letters attached to a gold chain, something changed among the followers of hip hop and rap in the mid-1980s. With his occurrence Mike d, as he called himself Michael, set a fashion that was quickly copied by fans of Beastie Boys, the band he had formed in New York with his friends Adam Horovitz (Ad-Rock) and Adam Yauch (MCA).
The letters in question were the "V" and "W" intertwined in a legendary insignia, that of the German brand Volkswagen. The first time Mike D showed his accessory was in 1987 in the video for the song (You Gotta) Fight For Your Right (To Party), one of the most successful of the group.
The impact on Beastie Boys fans was immediate and generated something unusual: they began to remove front grill badges from VW cars in the Detroit area to wear them on their chests.
For those years Dave Gazala I was a seller for the agency Tom Sullivan Volkswagen in Southfield, Michigan. Gazala experienced firsthand the fury caused by the occurrence of the Beastie Boys drummer. “Customers would come and complain that their badges were stolen. Obviously, they bought a new one to replace it. We knew right away that it was a fad and that at some point it would pass, but that the more the subject transcended, there would be more robberies ”.
And so it was, to the point that the media directly described the fans of the trio as "vandals." Of course, not everyone was stealing those emblems. Some, directly, approached VW dealers and bought them.
Mike D's style crossed the ocean and made it to Britain. Anticipating what could happen, English dealers offered free emblem replacements for customers and free replicas for rap fans. They even made advertisements with models without the "precious" symbol.
Such was the impact that Mike D produced by appearing with the VW logo that is featured as one of the great moments in rap history.
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