Bridgestone announced a five million dollar investment plan

The company renews its strategy that includes a complete renovation for Bandag, its resurfacing brand.

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Aligned with the vision of becoming a mobility solutions company for 2050, Bridgestone renews its Bandag brand, world leader in tire resurfacing.

Their product line-up was modified and they promoted the use of virtual platforms (such as ToolBox, Basys, among others) to achieve the union between information and products in order to satisfy the needs of the market with high added value.

Bridgestone“One of our main goals is to establish and develop sustainable businesses, and Bandag is a perfect example of this. For this reason, we are proud to be making this announcement of the renewal of the brand, through which we will seek to consolidate our position as solution providers for our clients "Said Rodrigo Escudero placeholder image, Corporate Communications Manager at Bridgestone Argentina.

As part of the relaunch, the company announced an investment plan five million dollars for the next few years. This is in line with the project carried out last year together with LAC for the opening of a new pickling plant in Dean funes, Córdoba, which will come into operation in the second half of 2021.

The renovation is based on three essential attributes: comprehensive solution, safety as a priority and good performance. These, in turn, are the axes of the campaign "Better United" being carried out by Bridgestone, Firestone and Bandag.

The companies offer a total life cycle of tires. From a new product along with corresponding services to resurfacing, covering the entire industry, Bridgestone and Bandag provide a complete mobility solution for all users.

During the process, the worn tread is removed to replace it with a new one, suitable for the type of use and application that the user will give it, guaranteeing its quality and safety through all the inspections carried out on the product.

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Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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