Chevrolet introduced the new advertising campaign for the Tracker

The campaign highlights the launch of the new Tracker that marked a before and after in the standards of what consumers expect from an SUV.

Toyota Hilux

Chevrolet launched a new advertising campaign for its SUV Tracker call "This is an SUV". The commercial highlights the evolution of this segment over the years, going through different phases, but that, as a result of the launch of the New Tracker in 2020 there was a before and after, taking further and evolving the standards of what an SUV has to be.

Chevrolet trackerThe Tracker is an SUV that arrived with the potential to lead a true transformation in the compact urban segment. The model was completely updated in 2020 with a 1.2 hp 132 Turbo engine, emergency braking, Native Wi-Fi and 6 airbags; becoming the SUV that contains the aspects most valued by consumers: design, safety, comfort, connectivity and performance.

This new model had a very good market acceptance for being innovators in this phase of evolution in its segment, and thanks to its price / equipment ratio, demonstrated by its commercial performance last month. In fact, It was the best-selling model in sub-segment B of SUVs in the Argentine market during February 2021.

The commercial was made by Commonwealth // McCANN and can be seen on different platforms and social networks as well as TV and via YouTube.



Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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