Chevrolet launched a new advertising campaign for its SUV Tracker call "This is an SUV". The commercial highlights the evolution of this segment over the years, going through different phases, but that, as a result of the launch of the New Tracker in 2020 there was a before and after, taking further and evolving the standards of what an SUV has to be.
The Tracker is an SUV that arrived with the potential to lead a true transformation in the compact urban segment. The model was completely updated in 2020 with a 1.2 hp 132 Turbo engine, emergency braking, Native Wi-Fi and 6 airbags; becoming the SUV that contains the aspects most valued by consumers: design, safety, comfort, connectivity and performance.
This new model had a very good market acceptance for being innovators in this phase of evolution in its segment, and thanks to its price / equipment ratio, demonstrated by its commercial performance last month. In fact, It was the best-selling model in sub-segment B of SUVs in the Argentine market during February 2021.
The commercial was made by Commonwealth // McCANN and can be seen on different platforms and social networks as well as TV and via YouTube.