In addition to being an iconic emblem of Paris, the Torre Eiffel is closely linked to the history of the brand Citroën. In fact, André Citroën, founder of the company, showed his advertising genius by illuminating it with his name and the logo of the two chevrons with thousands of light bulbs. Half a century after that, Citroën returned to this iconic monument in the French capital to create suspense in the face of what was to be a key model in its history: the Citroën BX.
In 1982, Citroën had just left its historic headquarters on the Quai de Javel in Paris to move to the outskirts, to the exclusive town of Neuilly-Sur-Seine. He needed a model to replace the Citroën GSA that would square the circle.
A groundbreaking aesthetic alternative was sought, that managed to connect with the needs and tastes of people and that maintained the brand's hallmarks: performance, comfort and excellent road performance.
On the eve of the Paris Motor Show, the brand opted for the show to publicize its new model and make it stand out among the legion of novelties that were presented in that edition.
Nothing better than an iconic place to present a vehicle destined to mark an era. A large wooden box was suspended from the first floor of the Eiffel Tower on September 16, 1982. It only announced that it was inside "The new Citroën".
To provoke even more anticipation, the mystery box descended a few meters each day. Finally, just a week later, the press was summoned to the foot of the monument for the big day. The then President of Citroën, Jacques lombard, was in charge of unveiling the car that had been waiting so long: the Citroën BX.
It attracted attention for its straight and very angular linesfruit of the futuristic and dynamic design of the designer of Bertone Marcello Gandini, author of several mythical Italian sports cars from the 70s. A collaboration and an aesthetic that continued until the 90s, with the Citroën AX, ZX and XM as featured models. On the outside, it respected Citroën hallmarks, such as the single-blade windshield wiper, introduced in the Citroën CX, or the five-door architecture of the Citroën GSA.
At the wheel, The Citroën BX was revealed as one of the most comfortable and performance vehicles of its time. Its hydropneumatic suspension ensured unrivaled road holding, while its wide range of finishes and engines enabled it to reach a diverse audience.