Share 2CV al CX, the Traction al Mehari, the Berlingo al C4 Cactus, years ago Citroën it is attentive to people, their desire for adventure, freedom, family trips or getaways with friends to propose cars that meet their needs. The new institutional campaign, which has just been launched, illustrates this story that began in 1919: "Our vision of mobility is inspired by your desire for freedom."
To give life to the brand's signature “Inspired By You”, Unveiled in October 2016, Citroën presents a film recorded in Spain (in the Sierra Nevada and in Barcelona), capable of transporting us to different times, in which emblematic models of the brand accompany a hitchhiker's search for freedom.
Step by step, you get on board the Citroën 2CV, Type H, Méhari, CX, Visa GTi, C3 Aircross or the New C4 Cactus Sedan… and with each car, its time. Some winks are interspersed in this ballad that represents an individual but also collective story: the Tour de France, holidays with friends, horses as in the advertising of the brand “wild chevrons”, the 80s with the shiny gold chain and the sound in the background ... Right up to today's vehicles and tomorrow's with the CXPERIENCE, the concept that anticipates the future of the great Citroën saloon.
The images are accompanied by a timeless musical hit, “Take the long way home,” by Roger Hodgson, co-founder of Supertramp.