Toyota remains in 2017 as the most valuable automotive brand in the world, with a value of 28,7 million dollars, which represents a decrease of 3% compared to 2016, according to the Top 100 of the BrandZ ranking of Kantar Millward Brown and WPP.
In this ranking, which is made with more than three million consumer interviews, the Japanese manufacturer appears in number 30.
They follow her BMW (with a value of 24,6 million dollars, 8% less) and Mercedes-Benz (23,5 million dollars and 4% more), which remain in the same positions as in 2016.
Ford moved up one position, to the detriment of Honda (5th), to place fourth and maintain a value of 13,1 million dollars.
Honda closes the Top 5 with a value of 12,2 million dollars (8% less). Nissan, in sixth position for the second consecutive year, closes the Top 100 of most valuable brands, with position 100. Its estimated brand value is 11.341 million (1% less).
The seventh place, as in the previous edition, is for Audi, with 9.393 million dollars, 1% less.
According to the BrandZ classification, the American electric vehicle Tesla It is the one with the highest growth in 2017, which has allowed it to increase its value by 32%, to $ 5.900 billion. This strong increase reflects "the success of its positioning as an innovative, yet elegant and high-performance luxury brand."
The other two manufacturers that have obtained significant increases have been the British Land Rover (9th) and the German Porsche (10th). In the case of Land Rover, its value has increased by 17% (5.534 million) due to the “growing demand of the SUV segment”, while Porsche, with a 16% increase and 5.141 million, has built its popularity in the Asian markets such as Taiwan, Singapore, Malaysia, Thailand and the Philippines.
The study also highlights that, in a "successful" year in terms of sales, the total brand value of the top 10 car manufacturers has remained at $ 139.200 billion, 3% less compared to 2016.