Ford announced the arrival of Maverick to Argentina, a new global product of the brand scheduled to debut in the national market in 2022. The model will thus be added to the well-known Strong breed of the Oval composed of Cleaning, Ranger Raptor, F-150 y F-150 Raptor.
The news made it known Daniel Justo, president of Ford South America, who, in turn, highlighted the unique characteristics of the vehicle and its importance for strengthening the brand's product portfolio in the region.
“The arrival of Maverick represents another step in our strategy of working on the pillars of success of the company in the world, with innovative and versatile products. Loyalty and attracting new customers are equally essential points for Ford and are strongly supported with quality products and services that deliver great added value ", Assured.
Maverick is incorporated as an entry-level product for Ford's line of pick-ups in the country, redefining the segment and also positioning itself as an alternative for consumers who until now opted for cars or SUVs.
"It is an innovative pick-up, without a doubt, it is a Strong Breed pick-up", stressed the executive. “It is surprising for its versatility, its dimensions and design, both interior and exterior, its cutting-edge technology and performance. In the tests we did on the vehicle, we were all really impressed. "
In the United States, Maverick began its presale in June and is already a success with more than 100.000 reservations, 36.000 of which were only carried out in the first week.
Likewise, Justo reaffirmed that Ford will continue to invest in South America and Argentina in segments in which the brand is successful around the world: trucks, SUVs, commercial vehicles and icons such as Mustang and Bronco.