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Duravit: The unbreakable toy that today is worth a fortune

These toy cars made of vulcanized rubber marked an era.


Those of us in our forties spend many hours of our childhood playing with cars Duravit, which had a peculiarity: they were unbreakable. I had only one, but it lasted for years (in fact, I suppose they must still be somewhere in my parents' house). It was a metallic blue convertible vintage car that withstood bumps against the wall, falls from the odd ceiling and, of course, had been used as a skateboard.

Duravit was born in 1945 by the hand of Ricardo Macchiavello, a retired military man who made toys using rubber as a raw material. For a long time, I only make cars. They were mostly the models that were on the street, with a few exceptions.

Duravit: The unbreakable toy that today is worth a fortune

Macchiavello was one of the modelers. He made the models in wood, then in plaster and finally, the aluminum mold for the rubber vulcanization process. The golden age was in the 1960s when the factory, which was located in Lanús Este, had one hundred employees and sold 50.000 toys a month.

La Tablita de Martínez de Hoz, hyperinflation, the Austral Plan, among other ups and downs in the Argentine economy, almost ended Don Ricardo's dream. But thanks to his children today Duravit continues to create cars and other types of toys with a production that is segmented by age.

Today, those vehicles made by Macchiavello's company are highly collectible. En Free market, for example, there are all kinds of cars and with different prices, depending on their particularity.

One of the most expensive is the Thunder Orange which this post illustrates. This replica of the vehicle used by Carlos Pairetti to win the scepter of Road Tourism de 1968 has a value that exceeds 25.000 pesos thanks to its impeccable state of conservation.

Of course, there are also other cheaper models of those TCs from the late '60s and other models of the time with a cost that is around the 3.000 and 10.000 pesos, although some of them show intense use.

Although plastic took the place of rubber in the manufacturing process, Duravit is still synonymous with an unbreakable toy because its quality was proven by the most demanding testers - ourselves.

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Diego durruty

Journalist with 30 years of experience. Worked in magazines STROKE, The graphic, Coequipier y Only TC, on the Internet sites SportsYa!, e-driver.com y kmcero.com and on the radios Rock pop y Vorterix.com. He covered the Dakar rally for the German agency dpa. He currently drives Two Daring Guys, a car magazine that is broadcast on Tuesdays from 18 to 19 by RadioArroba.com; is editor of motorsport in Red Bull Argentina, columnist on the show WorldSport (AM Splendid) and in Surf & Rock FM.  He is also a teacher in SPORTS. Now you can read it on his blog: automundo.com.ar.

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