Although the F1 is not for sale and Liberty Media has shown a lot of interest in the championship, from Netflix, the streaming content company, have admitted that they would be interested in acquiring the contest.
In an interview with the German magazine Der Spiegel in which the potential of streaming service companies was discussed, Reed Hastings, CEO of Netflix, spoke about the strategy of the company he presides in relation to news and entertainment content.
“It is difficult to produce news as a company that operates globally without making enemies. It is much easier for others who only serve a regional market. In addition, we do entertainment and not journalism, which must have certain standards and follow ethical guidelines. We also keep our hands off of live sport ”, Hastings clarified in direct reference to his more direct rivals as Amazon, which acquired the broadcasting rights for several football and tennis tournaments.
The executive was very clear about the reasons why Netlix stays out of sports broadcasts. “We have no control over the source… We do not own the Bundesliga, which can make deals with whoever it wants. But this type of control would be a prerequisite to be able to offer our clients a safe treatment ”, admitted.
And that's when Hastings talked about Formula 1. “A few years ago the rights to F.1 were sold. At that time we were not among the bidders, today we would think about it ", Assured.
It is worth noting that the Maximum is already on the Netflix screen through the series Drive to survive, which delves into the interiors of the drivers and teams and shows the category from another side. Three seasons have already been released and the fourth is scheduled for 2022.