As part of the 89th edition of the 24 Hours of Le Mans, Alpine Elf Matmut Endurance Team inaugurated a virtual fanzone completely immersive that combines live streaming, gaming, and augmented reality. It is the first initiative of its kind in motorsport in the world.
Although the 24 Hours will be open to the public this year, attendance will continue to be very limited. The # Fanzone36 it will be an opportunity for people to experience Le Mans from home and, incidentally, support the Alpine A480 N ° 36 from the official Alpine team.
This virtual world, developed specifically for the event, will allow fans to discover the race from a new angle. Among the different activities: there will be a live broadcast to follow the Alpine A480, mini-games to test your reflexes as a “pilot” and win prizes, and access augmented reality for people to bring the atmosphere of the race to their own living rooms. This immersive platform is available in www.fanzone36.com, It will run throughout the event and will remain open for the following week.
For those lucky enough to be in the circuit, the team and its partners will also have a fanzone area, which will have activities related to # Fanzone36.
“More than ever, we need to connect with others and share our passion in these particular times. That is why ELF, a brand for which passion is a key value, is proud of the virtual # Fanzone36, which will allow fans of the Alpine Elf Matmut Endurance Team to have a unique experience of the 24 Hours of Le Mans ”, assured Pierre Gautier Caloni, director of competition for TotalEnergies.
“In terms of sports sponsorship, the crisis we are still going through has already taught us how important it is to constantly reinvent ourselves when it comes to fan events, which are at the heart of the sports movement. Matmut Group is very proud of this virtual fanzone for the 24 hours of Le Mans. This innovation fits in with the line of work that we have been doing for the last 18 months with all the sports structures that we support. It allows us to maintain a strong bond with people and to federate around common passions "added Stephanie Boutin, Deputy Managing Director of Matmut Group in charge of communication.