The Italian-American group Fiat Chrysler Automobiles (FCA) presented its new strategic plan that includes an investment up to 2022 de 45.000 millones de euros, of which the 75% will go to Jeep, Alfa Romeo, Maserati and Ram, and the remainder for Dodge, Chrysler y Fiat.
This plan foresees that FCA will achieve 10.000 millones de euros in cost optimization through more efficient manufacturing processes and acquisitions. The group also estimates that 80% of its global sales volume in 2022 will be due to new products or refurbished models compared to 2017. The group's product expansion comprises 19 all-new models and the introduction of ten all-electric vehicles.
Sergio Marchionne, the CEO of FCA, assured based on the company's strategic plan, the group will redefine "The space for Fiat in Europe and Latin America because it must operate in a more exclusive area of the market", while "Chrysler will continue to be important in America."
Asked about the information that recently suggested that Maserati and Alfa Romeo could be treated as a single financial unit, Marchionne denied that hypothesis and described it as "Market speculation".
Regarding Jeep, the executive said that it will continue to be fundamental globally, especially in the United States, and acknowledged that FCA aspires to become "In a high-level brand also in China."
FCA's strategic plan includes a large investment to electrify the fleet, specifically 9.000 million euros to increase electric models, in order to reduce dependence on oil.
The group proposes to adapt "To the needs of each region" and for example in Europe, where the regulation against diesel is being very rigid, it is possible that in the next ten years these engines "Are more expensive and therefore less interesting" for customers.
"We are planning to phase out diesel engines in all passenger vehicles by 2021, although we will continue to offer diesel technology in our line of light commercial vehicles across all brands." Marchionne stressed.