The Fiat 500, perhaps the most popular model of the Italian brand, was included in the permanent collection of the Museum of Modern Art in New York. The model purchased by MoMA is a 500 F series, the most popular of all 500, manufactured between 1965 and 1972.
Fiat's “great little car” was an instant hit around the world and the 18 hp of its 499,5 cm3 engine allowed it to reach a top speed of 95 km / h. Between 1957 and 1975, more than 4.000.000 units were manufactured. From the New 500 in the late XNUMXs, to the Sport and then the D, both more powerful, followed by the F, which holds the record for the number of vehicles produced, passing through the most comfortable L and finally the R.
The Fiat 500 is not just a symbol of mass car ownership. Over time, it has become an icon of style and design. An unmistakable design that has inspired the imagination of artists with elegant, exclusive and sporty interpretations. He has accomplished the feat of maintaining his identity, remaining forever young throughout more than 60 years of history and lifestyles, fashions and societies.
A successful car, but also a cultural phenomenon that has been a benchmark for 60 years, never going out of style. With the launch of the new generation in 2007, the 500 appeared in a variety of great and original interpretations, both in two-volume and convertible versions, with a set of extraordinarily successful special editions (such as the 500 by Diesel, the 500 Gucci and the 500 Riva).
The success is confirmed by the figures: the Fiat 500 is a best-seller in Europe, ranking first in eight countries and in the top three in six others. The 2007 version won over 2.000.000 drivers in just 10 years and has seen success after success since its debut, including Car of the Year and the “Compasso d'Oro” design award.
The 500 is the symbol of Italian creativity that has always inspired artists and designers around the world, becoming an icon of beauty and art. Now, he takes another step forward, transforming himself into a work of art in his own right, accompanying the other great icons of Italian design and yet always being “Forever Young”.