Lovers Rocket League, the popular multiplayer video game in which vehicles compete in football matches, now have at their disposal the Ford F-150 Rocket League Edition created through the alliance between Ford y Psyonix.
This virtual model can be purchased within the video game of the 20 to 28 for February. The pack also includes a president sticker, two sets of tires, the F-150 Rocket League Edition engine audio, the F-150 boost, and an F-150 player banner.
To ensure that the virtual F-150 Rocket League Edition model maintains the style and ruggedness that characterize the iconic pickup's DNA, the design team collaborated with designers at Psyonix, producers of the Rocket League game.
The athletic-style F-150 featured on the screen is based on the new F-150 from 2021, and it sports the C-shaped headlights, marked wheel arches, tilting windows, as well as the F-150 logo placed on the tailgate.
“It had to be an F-150, but inspired by the virtual world of Psyonix, where soccer and mayhem combine”, said Ehab Kaoud, Director of Design at Ford Trucks. “The F-150 is already the most popular pickup in the real world; and the F-150 Rocket League Edition was born to be the most popular pick-up in the gamer world ”, added the executive.
The arrival of the F-150 to the Rocket League further reaffirms Ford's commitment to the world of gamer, after the successful sponsorships in other titles such as Force.
According to Entertainment Software Association, a trade association of the gaming industry, more than 214 million Americans they play a video game, and three-quarters of US households have at least one player.
"Given that the opportunities in the gamer world continue to grow, we see a marketing channel in this sector", has said Scott denby, Strategic Director of Content and Partnerships at Ford. “It is the same as social media, or the integration of television and cinema. We are looking at several significant ways to participate in the world of video games. We want to make sure that we contribute to the experience of their communities. ”