Ford, official sponsor of the CONMEBOL Libertadores, continues to strengthen ties with the public and with its clients through the sponsorship of the largest sporting event in South America.
With the aim of offering unique experiences, the brand launched Ford Fans Power, the campaign whose official vehicle is Ford Territory and that invites all fans to immortalize their passion through a memorable story told by the prestigious Argentine writer Eduardo Sacheri.
Until August 17, on the Ford Argentina website all fans of their soccer team will be able to tell that unique story that reflects the passion and madness for their jersey.
A jury headed by Sacheri will later choose the best stories to immortalize them in an epic narrative, rewritten and told by the Argentine writer himself.
In this way, Ford continues to propose new experiences, bringing initiatives that have added value and focused on strengthening trust and long-term relationships with its customers.