Ford and Google accelerate automotive innovation

As part of this new six-year alliance, vehicles of the Ford and Lincoln brands will carry Android and incorporate applications and integrated services from Google.

Ford y Google they announced a strategic partnership with the aim of accelerating the transformation of the vehicle manufacturer and reinventing the experience of the connected car.

As both companies have indicated, this agreement will offer unique services and functionality for Ford and Lincoln customers. In addition, Ford will appoint Google Cloud as your preferred cloud service provider, leveraging the firm's expertise in data, artificial intelligence, and robotic learning.

FordAlso as part of this collaboration, which will last six years, starting from 2023 Millions of future Ford and Lincoln brand vehicles will come equipped with Android and will incorporate applications and services from Google, which will allow Google Maps as the main navigation system.

To continually drive innovation, Ford and Google are creating a new collaborative task force, Team Upshift, which will push the boundaries of the transformation of the American manufacturer by leveraging the talent and assets of both companies.

As a preferred provider of cloud services, starting later this year, Google will help Ford leverage its technologies to accelerate the manufacturer's digital transformation, modernize its capabilities and empower connected vehicle technologies, all through services. on the cloud.

In this sense, thanks to Google Cloud, Ford will be able to improve the customer experience thanks to technology, accelerate the modernization of product development and enhance the implementation of data-based business models, among other aspects.



Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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