The PSA Group, which includes the Peugeot, Citroën and DS brands, presented the performance and profitable organic growth plan called “Push to Pass”. It covers the period 2016-2021 and responds to the mobility needs of customers by anticipating the change in car use.
This transformation plan, driven by the evolution of customer expectations, will make it possible to unleash the potential of the company by capitalizing on the dynamics of efficiency, operational excellence and agility born of the “Back In the Race” plan.
With controlled R&D investments and rigorous management of production costs and fixed costs, this plan raises the level of structural performance of the PSA Group, setting as objectives an average current operating margin of 4% for the automotive division in the period 2016- 2018 and a target of 6% in 2021 and a growth of 10% in the Group's turnover between 2015 and 20181, anticipating an additional 15% between now and 2021.
To meet these objectives, the company evolves its economic model and creates more value by optimizing the use of its existing customer base, expanded thanks to digitization and multi-brand offers in after-sales, leasing, used vehicles, mobility services and vehicle management. fleet. Specific investments in venture capital will make it possible to strengthen the portfolio of mobility solutions.
The development of the strong and differentiated Peugeot, Citroën and DS brands will be based on:
-A quality product and service at the best level, the basis of the pricing power of the brands.
-An offensive product plan, rich with 26 private vehicles and 8 utility vehicles, including a 1-ton pick-up, which allows launching a “new vehicle”, by region, by brand, per year.
-A rich and relevant technological strategy, mainly with the launch of 7 rechargeable hybrid vehicles and 4 electric vehicles, and the implementation of the connected and autonomous vehicles program.
Push to Pass is a first step towards the version of the PSA Group: A global car manufacturer at the forefront of efficiency, provider of reference mobility services. PSA also announces the implementation of a dividend policy based on a payout rati of 25% as of fiscal year 2016.
“On the basis of the fundamentals found, we will initiate a global product and technology offensive. Currently more agile, we are ready to change the paradigm anticipating the changes in the uses of the automobile. Our digital transformation will make the PSA Group a company connected with its customers. With Push to Pass, we guarantee the profitable organic growth of PSA ”, explained Carlos Tavares, Chairman of the Board.
With three world-renowned brands, Peugeot, Citroën and DS, the Group sold 3 million vehicles in the world in 2015. Second European automotive manufacturer, it had a turnover of 54.000 million euros in 2015. It establishes itself as the leader European in terms of CO2 emission, with an average of 104,4 grams of CO2 / km in 2015. Its activities also extend to financing (Banque PSA Finance) and automotive equipment (Faurecia).