Hyundai and its green sports policy: hybrid WRC and electric PURE ETCR

The South Korean brand intends to unite its pillars of progress and performance by combining environmental and sustainability messages in the automotive environment.


Hyundai has reaffirmed its commitment to contribute to achieving a more sustainable motorsport announcing their engagement in the hybrid era of the World Rally Championship and your participation in the new category PURE ETCR electrical.

In the WRC, Hyundai Motorsport will develop a new hybrid vehicle based on the Hyundai i20 N, which has been directly influenced by the company's success at the top of international rallies.

Hyundai i20 N Hybrid
The Hyundai i20 N Hybrid will have a Rally1 hybrid version.

Hyundai's expanded participation in the WRC reflects the company's commitment to leading the future mobility industry under its vision of Progress for Humanity. To support this approach, Hyundai will play an active role in the new all-electric PURE ETCR competition.

This championship, which will begin at the Vallelunga circuit (Italy) in June, will establish a new benchmark for electric racing around the world and will help accelerate the transition to zero-emission mobility.

The South Korean brand will compete with its all-electric high-performance touring car, the Veloster N ETCR, developed by the excellent team of experts at Hyundai Motorsport in Alzenau, Germany.

“Motorsports continues to be a very valuable test bed for future Hyundai's mobility models and technologies. It is critical for us to adopt more sustainable solutions, so we are delighted to see the WRC moving in this direction with the new hybrid regulations that will create a more relevant link with our road vehicle technology. "Said Till Wartenberg, Vice President and Head of the Motorsport and N Brand Management Branch of Hyundai Motor Company.

Hyundai Veloster N ETCR
The Hyundai Veloster N ETCR in action.
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“The positive impact motorsports activities have on our high-performance N brand and parent brand Hyundai should not be underestimated; It is the ideal platform on which we can develop the technology of the future while demonstrating the passion and fun that our vehicles offer. Whether with the Our Veloster N ETCR or the Hybrid Challenger of the WRC based on the Hyundai i20 N, we are committed to showing how cutting-edge technology can be combined with more sustainable solutions in motorsports. ", Agregó.

Hyundai's commitment to the development of a pioneering mobility technology in the world is based on the technological crossover between Hyundai Motorsport and the high performance N mark from Hyundai. Future N-brand production models are the direct fruit of Hyundai's use of motorsports as a testing ground for innovation.

"By expanding our commitment to the WRC and participating in the PURE ETCR we show our clear intention to lead the future of mobility and legitimize our vision of Progress For Humanity.", he pointed Thomas schemera, Executive Vice President and Chief Marketing Officer of Hyundai Motor Company.

“These series represent the perfect platform from which Hyundai can combine environmental and sustainability messages in an automotive context, bringing together the pillars of progress and performance of our brand. We are clear about our goals focused on developing future-oriented technologies and promoting cleaner and greener racing, as well as targeting new demographics for the brand through motorsports. "He said.

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Automundo

Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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