La Association of Automotive Dealers of the Argentine Republic (ACARA) reported that the number of patented hybrid and electric vehicles in the past eight months of the year grew by 133% year-on-year upon reaching the 3.760 units against 1.610 of the eight months of 2020.
Sales in August reached 589 units, the historical maximum, exceeding the 483 July units and growing by 22%.
Regarding the performance of the brands, Toyota is the company that has the largest offer in the segment (Corolla, Corolla Cross, RAV4, Camry and C-HR) and the one that concentrates the 86,6% on the market with six models. The second brand that follows it in participation is Ford that with its two models (Kuga and Mondeo) reaches 9,7% of the market.
The others 11 brands that have supply in the local market, represent little more than 3,7%, among which is Lexus (NX, RX, IS, ES, GS and UX), Toyota's Premium brand that accounts for 2% of the market.
This incipient market, for which there is still a lot of infrastructure development and consumer confidence, is strongly influenced, not only by improvements in technology but also by regulation that impacts the Total Cost of Ownership (TCO).
In Argentina, the final sale price depends on the regulation that establishes the import tariff and the CTP varies significantly in those jurisdictions where it enjoys tax preferences.
For example, in the Buenos aires city electric and hybrid vehicles are exempt from payment of automobile tax (patent), as in Rio Grande (Land of Fire), Neuquén y San Juan.
En Mendoza, for their part, have a 50% reduction on the same tax and in saint Louis, 75%. This explains, in part, the geographical distribution of sales.