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F.1 is modernized and takes promoters off the grid


The American group Liberty Media, new owner of the commercial rights of the F1, ad the disappearance of the “women from the starting grid” since the 2018 World Cup of the highest category of motorsport.

Sean Bratches, director of management of commercial operations of F.1, affirmed that the change will be made "To be more in tune with our vision of this great sport."

"While the practice of recruiting women to the grid was an F1 trademark for decades, we feel that this custom does not resonate with our scale of values ​​and clearly goes against the norms of modern society." argued Bratches.

The manager added in statements to the British channel BBC that Liberty Media does not consider that the practice "Is appropriate or relevant to F.1 and its fans, old and new, around the world."

The women in the starting grid are models hired to carry out specific promotional tasks wearing sensual outfits in which the names of the sponsors stand out.

Their tasks include carrying an umbrella or a sign with the names of the pilots or indicating to the competitors the ways to travel within the circuits.



Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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