Family Steve McQueen took legal action against Ferrari by having misused the actor's name American to promote one of his sports cars.
To celebrate its 2017th anniversary, which happened in XNUMX, the Italian company launched a special series related to iconic models or personalities associated with the brand.
Unveiled in 2016, lThe line featured a California model called "The Steve McQueen". In the claim document, McQueen's family claims they never authorized Ferrari to use the name of the actor and director, who died in 1980 at age 50. But by using it, the Italian automaker "Achieved a significant turnover and profits", advanced the summons filed in a Los Angeles court.
After the launch, Ferrari changed the name of the model, which is no longer called "The Steve McQueen" but "El actor", but for the McQueen heirs he continues to refer to the interpreter in the description of the car.
The McQueen family is asking the court to order Ferrari to stop using the actor's name and to provide sales and profit figures from model transactions using the name and image of the star from movies such as "Papillon" and "The great escape ”, among many others. And he asks to be paid the full amount of those earnings, plus damages of at least $ XNUMX million.
THE FORD CASE
Last January, at the Detroit Auto Show, Ford presented a limited edition of its model Mustang, baptized Mustang bullitt by the name of the film “Bullitt,” which starred Steve McQueen.
In the 1968 film, the actor played Police Lieutenant Frank Bullitt, who was cruising the streets of San Francisco in a Ford Mustang.
The edition was manufactured in agreement with the McQueen family, and even the actor's granddaughter, Molly mcqueen, participated in the launch event.