Formula 1 to conquer the United States

The audience grew in the last year and that motivated those responsible for the category to think about doing a third race in the country.

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Excited by data that reveals a greater interest of Americans in the F1 those responsible for Liberty Media, the company that owns the highest category, could have more races in the great country of the north. At least that's what he said Stefano domenicali, CEO of F.1, during an interview with CBS News in the preview of United States Grand Prix to be held this weekend.

Although most of the World Cup races take place during the morning hours in the USA, recent data revealed by ESPN show that more Americans are on fire with the television broadcasts of the GP's.

Formula 1 United States
Photo: Zak Mauger / LAT Images.

So far this season the average number of viewers per race has reached 916.000, an increase in 51 percent compared to 2020 marked by the pandemic (608.000 per race) and a 39 percent more than in 2019 (660.000).

The increase in interest will also be reflected in the grandstands of the circuit of Austin this weekend as the attendance of 360.000 fans, a record for the track that has hosted the Yankee GP since 2012.

This boom in the F.1 in the United States allowed that from next year there will be a second race in the country, which will be held on a street map in Miami. But those responsible for the F.1 go for more.

Plans were presented about a decade ago to build a track for the F.1 on the outskirts of the city of NY with a view to including it in the 2013 calendar, but the project never came to fruition. While Domenicali said that "He would love to dream" with a career in Manhattan, noticed the complexities of having a career there. Still, he admitted that they do not lower their arms: "If we continue working in this direction, space is the limit"...

The great popularity that the F.1 now has in the United States has been attributed, in part, to the series Drive to Survive de Netflix, which gave viewers a closer look at the F.1 drivers. The third and most recent season of the series attracted its largest audience to date.

While Domenicali said it was "unfair" giving Netflix all the credit, acknowledged that the streaming giant's hit show gave the sport "A great boost" among the younger viewers.

The strong presence of the F.1 in social networks has also helped to reach another audience. In 2020 it had the highest growth of any professional sports entity in Facebook, Twitter, Instagram y YouTube, showing an increase of 99%.

 

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Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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