Red Bull's blunder that could cost you dearly

He held a drifting exhibition in a square declared a World Heritage Site.

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Every year, Red Bull usually hold exhibitions in all parts of the world in order to promote the brand created by the tycoon Dietrich Mateschitz. For this he uses racing vehicles that have his sponsorship, sometimes even with Formula 1 models used in previous years. Usually events go well and go viral, but now the exception to the rule is known ...

On August 10, the Ukrainian subsidiary of Red Bull held a drifting session in the cathedral square of Hagia Sophia of Kiev. The issue is that the two cars that spun in more than 2.000 square meters They left the mark of rubber in an area declared a World Heritage Site by UNESCO.

Red Bull Ukraine“Red Bull did it early, in secret, without protection for pedestrians, risking dozens of lives. People went to work in the morning on the other side of the square and had to dodge drift cars. The results could have been really tragic ”, assured Kostiantyn Usov, mayor of the city, in a post on Facebook.

“This is not just an unacceptable act of vandalism, it is a rude attitude towards the Kievites and towards one of the most valuable shrines in Ukraine”, Usov added.

"It is worrying that this recording was organized in an area near a Unesco World Heritage site, damaging the monument and causing irreversible losses", It was explained in a statement issued by the Ukrainian Ministry of Culture and Information Policy.

Although Red Bull later published a video in which operators appear trying to clean the marks left by the vehicles, the originality of the square has been totally compromised.

According to the medium BYKVU, the Police have opened an investigation into the incident, while the authorities are still calculating the extent of the damage.


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Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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