Lada returns to the Dakar rally

The Russian manufacturer will support a Swiss team that will participate in the Dakar Classic category with a Lada Niva.

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Undoubtedly, the organizers of the Dakar rally they hit the nail on the head when they created the category Dakar Classic for racing cars manufactured up to 2000. The class premiere was last January and has sparked so much enthusiasm that it has seduced some manufacturers to support various teams.

An example is the Russian brand Lada, who confirmed that he will support the team  Red Legend formed by the Swiss Mario jacober y Sladjan Miljic. The pair will face the Dakar 2022, which will take place from January 2 to 14 in Saudi Arabia Lada Niva 1984 specially tailored the occasion. In this way, the Russian company will return to the toughest race in the world since it participated in several editions in the '80s.

Lada Niva Dakar“We found out by chance about this project as it generated quite a stir in the Russian media. We will follow your adventure and help share it with all Niva fans. We support them because they share our values ​​of competence, adventure and friendship ”, explained Fabien Goulmy, Lada's director of brand and marketing.

“We are very happy that the Lada brand believed in us and decided to support us! Without a doubt, this will give us confidence and help us to make sure that as many people as possible can get to know our project ”, explained Jacober, who will be behind the wheel of the Niva.

“We started preparing in the winter and now, after nine months, we are ready to hit the road. Our first stop will be the city of Togliatti, where we plan to visit the Avtovaz museum and see with our own eyes the Niva of the last century that inspired us to participate in the Dakar."Added the pilot.

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Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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