Overtime has started for the biggest truck launch of the decade for Mercedes-Benz. He May 10 the brand will present the new Actros and Arocs.
After conducting tests at the Autodromo de Buenos Aires, a caravan with trucks will depart to the north and another to the south to stop at official dealerships in the interior of the country and show these important developments in commercial vehicles. The objective is to bring the new products to all corners of Argentina through an extraordinary tour that will last 45 days (between May 22 and July 7) and will include 20 trucks with equipment.
? The Actros stands out thanks to a large number of innovations, among which stand out the new generation of state-of-the-art engines, the Powershift 3 gearboxes, the new axles that reduce friction losses and its completely renewed and optimized cabs for improvement. its aerodynamics. With this launch, the most important of the decade for Mercedes-Benz Trucks, the brand stomps on the Extra Heavy segment, redefining the standards of quality, efficiency, reliability and safety.
Some of the provinces that will receive the caravan are: Santa Fe, Entre Ríos, Misiones, Neuquén, Chaco, Chubut, Salta, Tucumán, Buenos Aires, Córdoba, Mendoza and Tierra del Fuego. The caravan will be a "mirror caravan", departing from Buenos Aires and dividing into two: 10 trucks to the North and another 10 to the South.
The tour of the interior of the country will include a Social Responsibility action focused on education. Through the global program “Genios”, Mercedes-Benz seeks to expand its support to technical schools in the Argentine territory. Through its Network of Dealers and taking advantage of the caravan, the delivery of kits of mechanical assemblies will be organized to workshops of technical schools in the communities of each of the places. The caravan was designed integrating this social sustainability initiative.
The Genios program began in Argentina, seeking to replicate the integration model that currently exists between the Juan Manuel Fangio Industrial Center and the Virrey del Pino educational community. In this way, Mercedes-Benz Argentina involves its commercial partners to provide support in equipping the workshops of technical schools in the interior of the country, as well as coordinating other activities of articulation between the world of production and education.
On the other hand, to prepare for the start of the commercialization and after-sales of the new units, training courses were held at the Buenos Aires racetrack for managers and salesmen of the dealerships as well as members of Mercedes-Benz Argentina. In addition, in a week the training courses for the workshop technicians at the Tortuguitas Training Center are beginning. In this way, the commercial network will be previously trained for the new challenge
? The caravan of the new Actros and Arocs can be followed on the Facebook of Mercedes-Benz Commercial Vehicles. During the next few weeks, the brand will share exclusive information about the vehicles, only to those people who register on the official launch website.