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Interest in brands of Chinese origin grows in Argentina

A study by Mercado Libre Vehicles revealed the trends in demand for cars online and reflected that in the last year interest in acquiring Chinese brands increased by 18%.

After analyzing the 160.000 user posts and concessionaires in Argentina, Free Market Vehicles identified that in the last year the preference for Chinese cars, trucks and vans grew by 18% far exceeding the increase in demand for brands from other regions.

Interest in brands of Chinese origin grows in ArgentinaInterest in vehicle brands of Chinese origin (Chery, Lifan, Geely, BAIC, Foton, DFSK, Shineray, Haval, Great Wall, Hino and JMC) grew well above the increases in interest of American brands (1% ), Korean (6%), European (4%) and Japanese (6%), for example. The same way, The offer of publications for this type of vehicle increased by 71% in the period analyzed (August 2017 to August 2018).

In addition, according to a survey conducted by Mercado Libre last July on 1.100 cases, it was possible to know that the 9 out of 10 people when buying a vehicle first look for information online and more than half (54%) decide to search for vehicles online because of the variety of makes and models they can find. Not only for the price (51% of cases), but also for models (23%), to learn more through photos and videos of the vehicle (18%) or for financing possibilities (8%).

TOP 10 | THE MOST SEARCHED CHINESE MODELS

  1.  Chery Tiggo
  2.  Chery qq
  3.  Geely emgrand
  4. Chery Tiggo 3
  5.  Chery Tiggo 5
  6. Chery fulwin
  7. Foison Lifan
  8. Shineray X30
  9. Chery face
  10. Lifan X50

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Automundo

Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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