As a sign of its consolidation and a little less than a month after the launch of its new version, the Nissan kicks reached, in April, its historical market share record: 14% in the compact SUV segment (B). With this milestone, the company continues to build its path to becoming an SUV icon.
"This achievement demonstrates the work that we have been doing from Nissan Argentina in a segment as competitive as that of SUVs that has been growing steadily in recent years", express Pablo Roca, Marketing Director of Nissan Argentina. "The recent renewal of the Nissan Kicks is an example of where the brand wants to go and the commitment it has with consumers", He added.
This SUV was the first global model of the brand presented to the world from Latin America. First was the Kicks Concept presented in the Buenos Aires Auto Show in 2015, where the Nissan Kicks would also be presented, two years later, in 2017.
For 2018 the Japanese brand decides to start importing it from the Nissan Industrial Complex in Resende, Rio de Janeiro; This marked a very important point since it was Nissan's most awarded vehicle in the region and the brand's best-selling model in Brazil.
2019 featured the launches of the UCL kicks, a limited version, specially designed for lovers of this sport and a product of the global alliance that Nissan has with the UEFA, And the Kicks MY19, incorporating equipment required by the Argentine client.
Already in 2020 a new special version of the Kicks was launched, the UCL # 2, and finally, we come to 2021 with the latest product update launched last month with a renewed design, increased technology and safety that provide a driving experience. , novel and unique.