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Personal launches commercial beating the Rally of Argentina

Personal launches commercial beating the Rally of Argentina

Personnel will be present once again at the most important sporting event in the province of Córdoba: the 38th Rally of Argentina valid for him World of the specialty that will be carried out from 26 to 29 of the current. As part of its advertising campaign, it premiered the first TV commercial.

The piece shows how clients from Cordoba enter the "Personnel Boxes”, Where they test the speed and operation of their cell phones with the fastest network in the country, showing their particular passion and identity for the rally.

In addition to the commercials created by the agency Ponce, the 360 ​​comprehensive communication campaign, includes public roads, radio, actions on the Internet and social networks, point of sale and activations on the day of the event.

For this edition, Personal presented a special promotion: with the purchase of a Personal Moto E4 Plus, customers are taken from gift a bluetooth speaker, the best combination to experience the World Rally in Argentina. In addition, the partners Personal Club They can access exclusive spaces through the exchange of points for tickets and special discounts to experience from inside the competition sections of the Super Special of the Theme Park in Villa Carlos Paz.

As an official sponsor and with the aim of offering the best quality of service in this international sporting event in an event that calls for more than a million people in four days, Personal reinforces the capacity of its network in the area of ​​special sections and spectators, through 4G and 4G + mobile cells, to satisfy the notable increase in services to national and international destinations. In this way, Personal continues to support top-level sporting events that take place in Argentina.



Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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