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New press and public relations department of Peugeot, Citroën and DS in Argentina


The brands Peugeot , Citroën y DS in Argentina they unify their communication areas in the new press and public relations department of the three brands of PSA Group, and will be in charge of Soledad Bereciartúa.

New press and public relations department of Peugeot, Citroën and DS in ArgentinaThe objective of this new organization is a more efficient relationship with the press and a strategic arrangement of public relations for each of the brands.

“The communication of the brands of Grupo PSA is strengthened with this unification. For me it will be a great responsibility and pride to carry it forward. We have a great team that will seek to contribute day by day to the growth of the image and notoriety of our brands ”, said Soledad Bereciartúa, who was already in charge of Communication for Citroën and DS Argentina and now adds the Peugeot brand to her responsibilities.

The press and PR team is completed with Francisco Lugones, as the new press officer of Peugeot Argentina; Gonzalo arango, new press officer of Citroën Argentina and Cecilia Marola, new press officer for DS Argentina and PR Content.

The new management will function under a double report to the Marketing & Communication departments of Peugeot, led by Julian Tello, and Citroën and DS, in charge of Valentina Solari.

“We take advantage of all the experience and the excellent work of Soledad in Citroën and DS, so that it can now transmit its potential to the Peugeot brand as well and in this way that Grupe PSA continues to be a benchmark in relations with the press. We wish her and her new team the best of success for everything to come. ", expressed Valentina Solari, Director of Marketing and Communication of Citroën and DS Argentina.

“I have no doubts that with this new common structure we will achieve synergies to give increasingly effective responses to the media, which has always been a priority for PEUGEOT and for Grupe PSA in general. We have formed a great Press and Public Relations team that is ready for the great challenges that await us from now on ”, said Julián Tello, Director of Marketing and Communication of Peugeot Argentina.

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