Peugeot presented its new corporate identity, which changes its previous lion launched in 2010 for a shield adorned with the head of this animal and that aims to "to crown" the evolution of the brand towards "Top of the range" and open "A new age".
From 1850, Peugeot has used up to ten logos always with the lion emblem. With this eleventh version, it will be released in the new Peugeot 308, the company of the new Stellantis group (merger of PSA and FCA) seeks to modernize its insignia to the rhythm of its products.
"At the beginning of the year 2021, with the launch of a range that will inaugurate the new Peugeot 308, with a new Internet site and with the birth of Stellantis, the planets have aligned", claimed Peugeot.
According to the company, the new logo expresses what Peugeot did yesterday, what it does today and what it will do in the future. Likewise, it has claimed that for ten years, the brand has carried out a "Huge job" across the range to confirm growth towards the top of the range.
"This growth towards the top of the range is evident and is now highlighted in a design work on the brand itself", Peugeot added, explaining that the new shield is a form of identity "Timeless, universal and multicultural".
“With this shield, the Peugeot brand sets out to conquer new territories, accelerates its international opening, exports French design and know-how, as well as the French way of life”, Apostilled the French company that intends to open "A new page in its history" y "A new age".
With the new logo, Peugeot will also change so that all points of contact with the brand are organized and harmonized around a system "Unique, coherent and transversal", which will include both its models and its dealers, its website or its communication, among other elements.
Therefore, the company's website will change to be "Simple, effective, intuitive, immersive, ultra-visual, dynamic and business-oriented", so it will allow you to do everything online that you can do at a point of sale.
The dealership, for its part, will become a place where the experience is more human, much more visual and pedagogical. The objective is to focus information on the energy transition, discover new mobility and learn about new technologies.