It already started Roland Garros, the Parisian tennis tournament in which Peugeot is present with new ambassadors, who reinforce the brand's bond with the universe of this sport. The lion troupe is made up of 11 players: the Argentines Juan Martin Del Potro (6th in the ATP ranking), Leonardo Mayer (43º) and Diego Schwartzman (12th), the French Lucas Pouille (16º), Gilles Simon (75º) and Jérémy Chardy (86º), the German Alexander Zverev (3rd), the Spanish Pablo Carreño (11º), David Ferrer (42º) and Fernando Verdasco (35th) and the British Jamie Murray (11th in ATP doubles).
As an official sponsor of the ATP World Tour, Peugeot is present in 28 world tournaments, something that made it the benchmark car manufacturer in this sport. In this edition, the brand makes available a fleet of 225 vehicles, mainly made up of Peugeot 3008 and 5008, to ensure the official transfer of players, ambassadors and the public.
In Argentina, Peugeot presented its special series Peugeot 308 Roland Garros, under the motto "Like the French Open, it is for the few". All content about this campaign is disseminated with the # 308RolandGarros
It is about 300 exclusive vehicles that are distinguished by their equipment and a particular aesthetic. This new special series is developed on the basis of the Feline THP Tiptronic and Feline HDi versions of that model, named 308 Roland Garros THP and 308 Roland Garros HDi.
The exclusive equipment was developed on the nacre white version and consists of custom RG logos on the sides of the vehicle, on the perforated light leather upholstery and on the carpet covers. Chrome parts such as rear-view mirrors, mask projectors, fog lights and the bumper grill were included in this limited series. In addition, it is equipped with 17 ”Horus diamond alloy wheels with the center of the wheel with orange detail.
Peugeot Argentina has on its digital platform a section dedicated to this sport and, in addition, it has two special envoys of the brand to Roland Garros: Gaston Gaudio (winner of the contest in 2004) and Mariano zabaleta, who carry out exclusive coverage behind the scenes of the tournament and who share experiences and anecdotes.
Starting from the claim "Only a few know" the tennis players will look for the secrets of the tournament and the main characters. All these contents will be disseminated with the hashtag #DriveToTennis on the brand's social networks.
In addition, Peugeot Argentina travels with Andy Kusnetzoff his “Perros de la calle” to broadcast live from Paris. During this week, the entire team will look for the most exclusive corners within the Paris stadium in search of the news and the figures of the tournament