The return of Peugeot Sport al World Endurance and it is a fact. Although it will take place in 2022, the competition department of the French brand will exhibit its new logo during the 88th edition of the 24 Hours of Le Mans around the Dunlop curve from the La Sarthe circuit. In addition, in the preview of this emblematic event that will be held this weekend, the Lion will provide all the details of its new adventure in the WEC.
Peugeot's commitment to this project is such that the start of the test, which will start on Saturday at 9.30am in Argentina, will be in charge of Carlos Tavares, CEO of PSA Group. One day before Jean-Philippe Imparato, Director of the Peugeot brand, will present the main axes of the brand's participation in the WEC in close collaboration with Total.
The new visual identity of Peugeot Sport is closely linked to the graphic elements of the new range of electrified sports vehicles. Peugeot Sport Engineered in which the engineers of the motorsport division have given free rein to all their knowledge and experience.
“Peugeot Sport opens a new page in its history with the creation of new high-performance electrified technologies arising from the savoir-faire and technical experience of its teams. The upcoming launch of the 508 Peugeot Sport Engineered and the return to the Endurance World Championship are concrete examples of this. It was important that our identity symbolize this new chapter in which Peugeot Sport is involved with passion, strength and professionalism "Said Francois Wales, Director of Peugeot Sport.
The new graphic image integrates the diagonal claws, which are a recurring firm at Peugeot. “They were already present in the Peugeot 504 and we have found them again, for ten years, in the light signature of our vehicles. At the same time, they contribute the Peugeot heritage through Peugeot Sport and its racing cars that, for decades, have left their indelible mark on the history of motor sport ”, said Matthias Hossann, Peugeot Design Director.
The new signature of Peugeot Sport eliminates red, the traditional color of sportsmanship, and even historical blue. Instead, black and Peugeot “kryptonite” mark a new era, that of “neo performance”, as explained by the company. “The choice of color will allow light or shadow to present the powerful character of this new signature, further complemented by the three claws of the lion. The typography, at the same time sporty and modern, meets the claws and transmits the necessary modernity and generates movement and dynamism ", he pointed Arnault gournac, director of the Peugeot Design Lab.
Peugeot Sport has a rich history in the 24 Hours of Le Mans, a competition that won in three chancess. The first two hits were in 1992 y 1993 modules with the Peugeot 905 Evo 1 bis; while the last celebration was in 2009 modules with the Peugeot 908 HDI FAP.
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