Peugeot's association with the bicycle dates back to 1882, the year in which it created a workshop in its factory in Beaulieu for the production of these, which, four years later, began to be commercialized in series by putting the standard model on sale. Penny-farthing.
Given the success obtained with the Penny-farthing, it also began to offer tricycles, tandems and a bicycle with 75-centimeter wheels, whose architecture has remained until today.
Peugeot was also one of the first teams to participate in the Tour de France, created in 1903 by the publication "L'Auto" under the motto "the longest and toughest cycling competition ever organized".
Thus, in 1963, the team adopted the black and white checkerboard pattern, which would become famous both on their jerseys and on bicycles, and which was retained for decades to come. What emerged as a resource for the team to be easily recognizable on television ended up being an “iconic and mythical” feature.
In 1975 the golden age of cycling began and Peugeot had 50 models in its catalog. The exponential increase in the sales of their bicycles led them to triple in three years the 150.000 units sold in 1971.
Currently, the brand dedicates part of its R&D to the development of its own bicycles, to which it incorporates some type of pedaling assistance to make the steep slopes more bearable.
With a product portfolio consisting of more than fifty productsThey also offer road, mountain, bicycle touring, urban and children's bicycles.