Rich Scheer, Director of Exterior Design of Chevy Trucks, chose the ten most iconic designs in Chevrolet pick-up history. What do you think?
“The first Chevrolet pickup was inspired by the vehicles used in plants to move parts from one place to another. In simpler terms, it is an example of how design depends on function. It was a chassis with an open cab, an inline four-cylinder engine, and an open frame that allowed customers to adjust its body to needs. A striking element of the design was the badge that was clearly made for this model. The font, the proportions and the dark blue color, almost black, made it very sophisticated, even by today's standards. "
INTERNATIONAL SERIES LD (1929)
“The 1929 was the first Chevrolet pickup to offer an enclosed cab; This generated great potential for what we know today as interior design. As with all designs, once the functional elements were defined, comfort and style-centric features began to take hold for truck buyers. It's amazing how quickly they went from a 1918 truck to a closed cab. During this time we also began to introduce color. The color combinations on Chevrolet vehicles from this period are things that I still like. "
“It was the first truck designed in the“ Art and Color ”department, which would later be known as the Design Center, by Harley Earl and her team. (Earl became GM's first chief designer.) That year also the designs of cars and trucks were separated, since they realized that the latter needed to have their own identity. It was possibly the first example of the influence of design on pickups. The proportions really evolved from the previous designs, creating a lower and longer pickup with a sleek and stylish grille. "
3100 SERIES (1947)
“This is one of the most iconic designs in automotive history. If they mention a vintage Chevrolet pickup, I think almost everyone will imagine this model. Advertisers used the phrase "advanced design" because it was bigger, stronger and more elegant than any other. The five-bar horizontal grille is a departure from the vertical grilles of the past, thus initiating what became the signature of a Chevrolet pickup design. You can see that the fender is more integrated and the lights are in the wide part of the vehicle, giving it more presence and strength. The result was a very attractive design with large proportions ”.
CAMEO CARRIER SERIES 3124 (1955)
Known as the Task Force pickup, the Cameo Carrier is Chevrolet's first Fleetside design. The chassis surface lines up with the cab and fender, creating a full, sleek shape from front to back. It was also Chevrolet's first bumper-style pickup. During this time, the style became an important point for the vehicles, paying more attention to the design of the pickups. It was undoubtedly an icon of the heyday of American automotive styling and ornamentation. "
C10 FLEETSIDE (1967)
“This is the first truck that I really fell in love with. It is a beautiful and elegant design. I appreciate the flowing lines and the balance with the front of the vehicle. During this period metallic paint was introduced which highlighted the subtleties ”.
C30 ONE-TON DUALLY (1973)
“This third generation C / K square body truck was the first ever crew cab on the market and is considered by many to be the first modern cargo truck. The design reflects a dramatic increase in the ability of customers using their trucks for work and recreation. It is simple, strong and determined, similar to the first Chevrolet trucks ”.
C / K1500 (1988)
“It was the first pickup design to be influenced by aerodynamics. This generation had a very advanced design for its time. This is mainly due to the new interior design, with a low level of the instrument panel, pod-like configuration and even buttons that look futuristic. Despite 40 years having passed, this pickup still looks modern and sophisticated. "
SILVERADO 1500 LT Z71 (1999)
“This was the first generation to use the Silverado nameplate. Many of the modern elements that customers associate with today's Chevrolet design were also introduced, especially the very iconic Chevrolet front. "
SILVERADO 1500 (2007)
“The 2007 Silverado is simple, modern and powerful, with exaggerated wheel lights. It is another evolution for Chevrolet trucks in creating their own identity, with front and rear badging. This pickup brought back the tough truck look, although it was still heavily influenced by aerodynamics. "