Could Ferrari lose Philip Morris as sponsor?

Restrictions on tobacco-related company advertisements at sporting events undermine this historic association.

¡Automundo also in GOOGLE NEWS!

During the past Grand Prix of France de F1 the phrase Winnow Mission he was absent from the cars of Ferrari. Nor was he present in the clothing of the pilots and the rest of the Scuderia personnel. The reason? The anti-smoking regulations in force that prohibits tobacco companies from advertising at sporting events.

To avoid controversy, Ferrari already anticipated that the brand of Philip Morris International It will also not be present in the rest of the races that the category will carry out within the European Union and even in the Grand Prix of Great Britain.

Carlos SainzThe relationship between Ferrari and Philip Morris, through Marlboro, started on 1997 and it was renewed year after year despite restrictions on advertising tobacco-related products at sporting events.

In 2018, the tobacco company created Mission Winnow, an initiative that aims to substituting cigarettes for smoke-free products. Since then, the phrase has always been on Scuderia cars.

These new bans mean that Ferrari and Philip Morris are rethinking the terms of their agreement, which expires at the end of this year.. “There are conversations underway with Philip Morris, who has been a very strong and close partner with us for many, many years. So how these talks will end we will know in the coming months ", he assured Mattia binotto, head of the Italian team.

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Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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