Polestar, the group's high-performance brand Volvo Cars, announced its future as an independent electrical manufacturer. Polestar confirmed its plans for its first three models, a new purpose-built production facility in China, and a customer-focused market strategy that will set a benchmark in the high-performance vehicle industry.
The brand also unveiled the Polestar 1 600 hp, the company's first model, which is set to roll off the production line in mid-2019. Polestar's technologies and products will deliver benefits from the synergies and economies of scale enabled by the Volvo Cars group, that helps Polestar speed up design, development and production processes in a fraction of the time required by other manufacturers.
The Polestar 1 will be the starting point for the future of the brand. It's a two-door Gran Turismo Coupé, 2 + 2 seating configuration and an “Electric Performance Hybrid” running gear. An electric car with an internal combustion engine with 150 kilometers of electric range, the longest range of any hybrid car on the market. Its power positions it firmly within the high-performance automobile segment.
The model is based on Volvo's Scalable Platform Architecture (SPA)But roughly 50% of their rig is brand new and custom built by Polestar engineers. To reinforce its dynamic driving characteristics, Polestar 1 benefits from a host of new technologies, all aimed at making it a car for all drivers. Also es the world's first car to feature Öhlins Continuous Electronic Controlled Suspension (CESi) technology, All-new, class-leading advanced chassis feature.
A carbon fiber body reduces weight and improves torsional stiffness by 45%, as well as reducing the gravitational center of the car. Additionally, it uses an electric dual rear axle that enables torque vectoring functionality.. This allows the driver precise acceleration at each wheel to maintain maximum grip on the road and maintain speed through corners.
The Polestar 1 will be manufactured at the Polestar Production Center located in Chengdu, China. This center is currently under construction and is expected to be completed in mid-2018.
For its part, Polestar 2 It will start production in 2019 and will be the Volvo Cars group's first fully electric battery-powered vehicle (BEV). It will be a midsize car that will compete in the market with models such as the Tesla Model 3 and, consequently, will have higher volumes than the Polestar 1. The initial phase of Polestar will culminate with the arrival of the Polestar 3, a large SUV that will create a modern expression between electric performance and driving dynamics.
The orders and configurations of the Polestar models will be made online through an application or an online portal. However, the brand is also considering opening a network of Polestar dealerships for those who want greater interaction with its products. The spaces will be separate facilities and will not interfere with the operation of Volvo dealers.