Toyota Argentina he presented Toyota Club, the first and only loyalty program for all brand customers, through which they can access exclusive and personalized experiences and benefits, as well as add and exchange points for brand products and services.
The purpose of Club Toyota is to strengthen the bond between the customer and Toyota, providing them with a sense of belonging and an emotional connection with the brand. All Toyota vehicle owners will be members of this new community at no additional cost.
“The Toyota Club was born to represent that common spirit and that sense of belonging that all clubs have. I like to think of the Toyota Club as a space for friends, where we can exchange news about our brand and share unique experiences. We want to listen to Toyota users, make them feel part of it and serve them in a personalized way that exceeds their expectations. We want to think together with them about the future of our brand. In short, Club Toyota is a way to feel, even more, part of the Toyota Argentina family ”, explained Daniel Herrero, president of Toyota Argentina.
In our country, Toyota's customers show a high degree of identification and loyalty with the brand, to the point that our market has customer loyalty rates well above the global average, with Argentina ranking second behind Japan.
Toyota Club It covers all areas of Toyota Argentina, since each user who has a vehicle of the brand, is enrolled in Toyota Plan or has acquired his Toyota "certified used" will be able to be part of the club and enjoy the benefits and experiences for free registering on the website www.clubtoyota.com.ar.
Club Toyota members will be able to enjoy preferential treatment in the dealer network, benefits alongside leading brands and personalized experiences. In turn, they will have exclusive promotions and will be able to add and exchange points for official Toyota products. The main benefits that club members will have are:
PREFERRED TREATMENT IN THE DEALERS 'NETWORK
- Exclusive attention and emergency management through the exclusive line 0-800-555-TOYOCLUB 24 hours a day, 7 days a week.
- Vehicle washes at no cost at dealerships.
- Club member vehicle identification.
- Priority attention in dealerships.
- Differential services in dealerships.
BENEFITS ALONG WITH ASSOCIATED BRANDS
- Discounts at YPF.
- Discounts on KINTO Share vehicle rentals.
- Exclusive promotions and discounts on the best brands of clothing, sports equipment, beauty and gastronomy.
ACCESS TO UNIQUE EXPERIENCES WITH TOYOTA
- 4 × 4 trips.
- Track Days.
- Customer meetings.
- Toyota Ladies experiences.
- Driving Courses: 4X4, sports driving and safety.
THE BEST EVENTS
- Visits to the Toyota Argentina Production plant in Zárate.
- Motorsports with TOYOTA GAZOO Racing: Tickets, access to boxes, meet & greet with drivers and participation in GAZOO Day events.
- Live shows (when the epidemiological situation allows it): access to shows associated with the brand. Sports activities: Copa Libertadores and matches of the Argentine National Team.
- Participation in exclusive contests and raffles, organized by Toyota Argentina and its dealer network.
EXCLUSIVE INFORMATION FOR THE CUSTOMER
- Monthly newsletter with exclusive news about the brand in Argentina and the world.
- Advances of exclusive information about launches, projects and experiences.
SUM AND EXCHANGE POINTS
- Accumulation of points, through customer interactions at the dealership.
- Exchanges for discounts, Toyota Collection and TOYOTA GAZOO Racing products and vehicle accessories.
- Special discounts for clients.
- Special discounts for meeting milestones in the life of the vehicle with the Club Toyota user customer (for example, upon reaching 500.000 kilometers).