La coronavirus pandemic became everything a challenge for brands that usually take advantage of the summer to promote their models. Many chose to continue with their usual actions in different parts of the Atlantic Coast with the procedures of the case, but others chose different actions. Such is the case of Renault and Renault Life Summer Edition, an itinerant, decentralized and federal proposal whose main protagonist is the new Renault Alaskan.
“The proposal is to get closer to our clients in the main tourist centers of the country and not stay in one place waiting for them. We have a static display of our models and we also offer the possibility of testing them through test drivers with previous shifts that can be obtained at renaultlife.com.ar ”, explains Lucia ploper, communication manager of Renault Argentina.
The original proposal of the Rombo is completed with a mobile workshop, in which the users of the brand can approach with their vehicles to do a quick service on 25 control points; and with Drive In, a special place where you can enjoy musical shows from the car. In these weeks recitals of Los Caligaris, Juan Ingaramo, Miranda !, Turf y The Tipitos.
One of the attractions of the Renault Life Summer Edition is the new Alaskan, the brand's first pick-up that was launched at the end of 2020. “The sale is very good. We have a good reception from customers, dealers and the press. It is a highly desired truck, we knew that it had a very great commercial potential and that now it allows us to be in an important segment that we did not have covered ”, summarized Marcelo de carlo, the company's marketing director.