Why did Renault change its logo?

Gilles Vidal, Design Director of the brand, explained the reasons for the change of the mythical rhombus.


Who does not think of Renault when seeing a diamond? It is logical since this geometric shape represents the brand through its logo since 1925 and this, for the moment, is not going to change. The proof of this is the new variation that was revealed last January during the presentation of the strategic plan Renaulution and that is already being deployed in all areas of the company.

“The rhombus is one of the most recognized shapes in the world and in the automobile universe. It is a simple, identitarian, strong and powerful geometric shape. The challenge has been to renew this shape, giving it meaning, new more contemporary values, to project the brand into the future ”, Indian Gilles Vidal, Renault Design Director.

Renault logoThroughout history, the visual identity of the firm has evolved on several occasions. Although since the rhombus arrived in 1925, all the changes have maintained this figure.

Created in 1992 and remodeled in 2015, The latest version of the Renault emblem was already beginning to suffer the passage of time, as recognized by the French company, so it has now been renewed again to adapt it to the new times.

Renault logo"In keeping with its time and distinctly modern, the revamped diamond perfectly embodies the 'new wave' era that Renault has entered. has added Vidal, who has indicated that the new logo is more "Modern and vibrant" and it was already being worked on since 2019.

This new hallmark of the brand was installed for the first time in the prototype Renault 5 with 100% electric propulsion, which was presented last January, and will be applied progressively in vehicles that are launched from now on, so that in 2024 the entire range will already have it.

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