Adapting to these times that run, Royal Enfield Argentina created a digital marketing channel through www.royalenfieldar.com. The best way to prove it was through the sale of the exclusive Royal Enfield Classic 500 Tribute Black, a special series of 1.000 units.
At the end of February, this beautiful motorcycle began to be offered through the e-commerce platform and it was a great success. Of the 80 specimens that arrived in the country, 30 already have an owner. Through this system, online reservations were made for a total of 25 million pesos, sales of accessories and spare parts were generated for more than 10 million pesos and they scheduled 52 test drives to test the bike.
The Classic 500 Tribute is the latest edition of the Classic 500 by Royal Enfield, inspired by the motorcycles that accompanied soldiers in WWI and WWII. It has a single cylinder engine 499cc EFI Fuel Injection long stroke, cooled by forced air, which generates 27,2 HP at 5.250 rpm. This impeller complies with the Euro 4 standard that regulates emissions.
All parts are made of iron, just like post-war British motorcycles, although with current technology such as the dual channel ABS braking system or automatic lights on. Its driving position is totally classic and comfortable with seat with shock absorbers.
"The results obtained were extraordinary and far exceeded our expectations", synthesized Martin Schwartz, director of the Division of Vehicles of the SIMPA Group. “This experience we had with the sale of the Royal Enfield Classic 500 Tribute Black sets the bar very high for future launches. It was clear that if an initial digital experience is combined with the personalized attention of our dealers, this leads to a very convenient formula for our customers ”, Schwartz emphasized.
The e-commerce platform launched by Royal Enfield Argentina is based on technology SimpliMUV, which generates a unique omnichannel solution between the digital and the physical world so that a customer can have a superior purchasing experience of a vehicle from anywhere at their fingertips.
“The global situation of the pandemic accelerated the digital path in all industries. For the mobility sector, more than 80% of the people who want to acquire a vehicle, be it a motorcycle or a car, start part of the process online and at some point it is complemented with an experience in physical premises "he counted Ezequiel Calcarami, co-founder of SimpliMUV.
"Royal Enfield has managed to provide its customers with this shopping experience more aligned with the digitization trend, so it will undoubtedly be one of the winners in the sector this year with all the changes that are coming"Calcarami finished.
This first case of success positions Royal Enfield in an ideal situation to expand the Digital Retailing model in the 30 countries where it operates with its 800 dealers.