In 1984, Michael Jackson revolutionized the world of music with Thriller. In the movies, Ghostbusters and Indiana Jones and the Temple of Doom broke box office records. That was also the year of the birth of Facebook founder Mark Zuckerberg. And the launch of the first SEAT Ibiza. Since then, this model has been on the streets of the world for 33 uninterrupted years. These are some of the curiosities that are hidden behind the model.
- In three decades, the SEAT Ibiza has four generations. It is the best-selling Spanish tourism: to date, more than 5,4 million units. If we put them in a straight line, they would overcome the distance between Barcelona and New Zealand.
All generations of the Ibiza have been designed, developed and produced in Barcelona. The Design Director who was in charge of the first generation was the Italian Giorgetto Giugiaro. For the development of the engine, it counted on the collaboration of Porsche, thus creating the name System Porsche and for the industrialization of the bodywork, Karmann intervened.
-After 33 years, the SEAT Ibiza consumes less than half that of the first generation: from the 7,8 liters / 100 km of 1984, to the 3,6 liters of the current Ibiza 1.4 TDI 90 CV.
- Every day 700 new SEAT Ibiza leave the Martorell plant. Of these, 80% are exported to more than 75 countries. In fact, with him the brand became internationalized as it was the first model to be exported on a regular basis from Martorell.
- More than 700 robots are involved in its production. Each vehicle consists of 3.000 parts and travels about 12 kilometers throughout its production process. Since 1984, more than 70 million kilos of paint have been used, the equivalent of painting the Eiffel Tower more than 1.000 times.
The Ibiza was the first SEAT to incorporate women into the production line. Currently, 1 in 5 workers in this line are women (21%), the highest percentage in the Spanish automotive industry. In addition, the market has gained female share worldwide in the last ten years, reaching 51% of buyers in 2016, compared to 42% in 2004.
The Ibiza was the official car of the Barcelona '92 Olympic Games. In addition, it has achieved successes in competition, such as the three FIA world rally titles in the F2 category in 1996, 97 and 98.