TAG Heuer reinvents the F.1 enthusiast's favorite watch

Celebrating the start of the 2021 Formula 1 season with the Bahrain Grand Prix, TAG Heuer presents four new references in its TAG Heuer Formula 1 collection.

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La TAG Heuer Formula 1 collection, which has held a special place in the history of the Swiss watchmaker since its launch in 1986, play the originality card. In mandarin orange and lime yellow, vibrant colors inspired by the '80s and' 90s, the TAG Heuer Formula 1 reinvents itself once again.

At 1968 with the first sponsorship agreement signed by Jack heuer with the Swiss pilot Jo Siffert, TAG Heuer's partnership with Formula 1 has never failed. Back then, Siffert sported the brand's logo on his car and racing suit. Thanks to him, many riders began to wear Heuer on their wrist, making TAG Heuer the watchmaker par excellence on the Maxima circuits.

TAG Heuer F1Paying homage to this legacy, in 1986, TAG Heuer designed a collection dedicated exclusively to Formula 1. With their disruptive design, steel case and quartz movement, these watches combined vibrant colors with a rubber strap. Their innovative and racing looks earned them overnight success.

Today, TAG Heuer remains an important part of the circuit scene and will continue to support the team. Red Bull Racing, being also the official timekeeper of the Monaco Grand Prix and long-time sponsor of the Monaco Automobile Club.

TAG Heuer's Formula 1 collection celebrates this unwavering passion for the racetrack and confirms its iconic role as the coolest watch in motorsports with four new and unmistakable editions.

The novelty pieces - three chronographs and a three-hand model - come with a 43mm diameter steel case and ceramic bezel, asphalt textured dial and, on certain models, a nylon strap reminiscent of a harness in a cab. Above all, however, it sports the same bright colors that abound in the paddock.

TAG Heuer F1This latest livery features a lime yellow alongside vibrant orange, a color that has been part of TAG Heuer's DNA for over fifty years. As early as the 1970s, Jack Heuer introduced a Autavia with orange details on the central hand and indexes.

A bold choice that earned the model the nickname of Orange boy among watch fans. And when the company launched its Formula 1 TAG Heuer in 1986, this fun color, symbol of energy and action, had already taken its place on the palette.

Dominating the dial, orange is the center of attention in the three-hand model, while in the chronograph, adopting the understatement of lime yellow, it elegantly highlights the hands, indexes and sub-dials and contrasts on the ceramic bezel with tachymeter scale. A boldly sporty urban look that is sure to appeal to young lovers of speed and powerful thrills.

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autoworld is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruti.

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