Pending the start of the 2021 season of the Formula E today in Diriyah, Saudi Arabia, TAG Heuer has expanded its collaboration with the electric monopost category with a new multi-year partnership.
Having worked closely with Formula E since the introduction of the championship, TAG Heuer will continue to use its expertise as official timekeeper of the series and will give life to this association rewarding the fastest lap, TAG Heuer Fastest Lap, at every E-Prix.
TAG Heuer's collaboration with Formula E has a real impact on the sport as the driver who achieves the TAG Heuer Fastest Lap is rewarded with an additional point, bringing them one step closer to winning the World Championship. Starting with Season 7, fans can also participate due to the Fastest Lap being part of the prediction game, Formula E Predictor.
The extension of the partnership will see TAG Heuer continue its long / extensive involvement in motorsports and maintain its strong connection in the Formula E paddock, both as a titular partner of the team. TAG Heuer Porsche as with the two-time champion Jean-Eric Vergne as a brand ambassador.
“We look forward to continuing our successful collaboration with one of the founding partners of Formula E. Expanding this partnership allows us to further integrate TAG Heuer into our sport. The TAG Heuer Fastest Lap is a fan favorite, because it influences the possible outcome of the championship. Now fans will also be able to support their best pick for single lap speed as Fastest Lap becomes a feature of Formula E Predictor. ", he claimed Jamie Reigle, CEO of Formula E
While Frédéric Arnault, Head of TAG Heuer, commented: “We are delighted to renew and deepen our partnership with Formula E, a championship whose values of innovation and high performance fit perfectly with our own. And with the introduction of the TAG Heuer Fastest Lap we look forward to exciting times on the track and we offer our community of fans even more opportunities to influence the outcome of the season. ”