TAG Heuer and Porsche, two legendary brands united more than ever

They announced a collaboration that will encompass product development and competition presence.

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TAG Heuer, the luxury Swiss watch brand, and Porsche, the German sports car manufacturer, announced a long-term collaboration that will encompass product development and a presence in the competition. Within the framework of this alliance, a new watch was launched: the TAG Heuer Carrera Porsche Chronograph.

“TAG Heuer and Porsche have, of course, a history and values ​​in common, but the main thing is that we also share an attitude. Like Porsche, we are moved by a disruptive heart, always committed to high performance. With this alliance, TAG Heuer and Porsche finally officially join forces after decades of close contacts, and will create unique products and experiences for customers and fans who are passionate about our brands and what we stand for. "Said Frédéric Arnault, CEO of TAG Heuer.

Porsche and TAG Heuer“Our brand's strong friendship with TAG Heuer has existed for decades and I am immensely happy that we are now taking the next steps as part of a strategic partnership. Each brings what our clients appreciate most in both cases: a genuine legacy, exciting sporting events, unique life experiences and dreams come true. We both aspire to give our fans unique magical moments "added Detlev von Platen, of the Executive Committee for Sales and Marketing of Porsche AG.

Porsche and TAG HeuerThe collaboration between the two companies was born in the 1960s and has been maintained in different ways over time. In the '80s, for example, both gave life to the engine of F1 with which the team McLaren won the 1984 titles, with the Austrian Niki Lauda; and 1985 and 1986, with the French Alain Prost. Today, for example, TAG Heuer is one of the main sponsors of the Porsche team in the Formula E and they are also in a simracing championship together, in addition to other sports.


TAG Heuer Carrera Porsche ChronographIn 2021 this “beautiful friendship” has become an official partnership between the two brands, celebrated with a special edition watch that proudly proclaims that “the wait has been worth it”.

As a tribute to the heritage of two legendary brands, both on and off the racetrack, the new TAG Heuer Carrera Porsche Chronograph chronograph shows what both are capable of together.

Based on the design of the clock Carrera Sport Chronograph from TAG Heuer, with its characteristic tachymeter scale engraved on the bezel, the new model adds features inspired by the essence of the German automaker's design.

The bezel features the “Porsche” inscription engraved in the same unmistakable typeface also used on the indices. The watch incorporates in all its elements the colors red, black and gray - also evoking the historical Heuer models - while, in the caseback, the transparent glass allows to contemplate the oscillating mass, in this case redesigned in affectionate homage to the famous Porsche steering wheel and printed with the inscriptions of both companies.

Porsche and TAG HeuerThe sphere shows an asphalt effect, created especially for this model, which reflects the passion for the road, and the Arabic digits remind us of those on the dashboard of great Porsche sports cars

This pioneering watch comes with a soft strap in luxurious calfskin, with an innovative stitching that evokes the interior of a Porsche, or with a bracelet of aerodynamic link lines in the style of the racetrack.

The astonishing model is completed inside with the in-house manufacturing movement. Caliber Heuer 02, which provides an impressive 80-hour power reserve. With its vertical clutch and column wheel, the chronograph movement demonstrates the brand's tireless pursuit of absolute precision.

Finally, being a special edition watch, the TAG Heuer Carrera Porsche Chronograph model is delivered in a custom case, whose colors and style match the prominent clock that goes inside.

Without question, the official partnership between TAG Heuer and Porsche is built on remarkable foundations, such as the heritage and common interests of two of the world's most sought-after and dynamic luxury brands.

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Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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