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Toyota Argentina will celebrate Prius Day

In the Environment Week, and through its dealer network, Toyota Argentina invites you to know and experience hybrid technology through Prius Day, which the brand will celebrate throughout the country This Saturday, June 9.

Toyota Argentina will celebrate Prius DayWith stands at different points in each city, dealers will be publicizing hybrid technology by exhibiting a Prius, explaining the benefits of reducing fuel consumption and its consequent lower environmental impact.

The brand will also offer test drives of the vehicle that will be equipped with DRIVE CO, a device that monitors in real time fuel consumption, driving distance, time and average speed and the percentage of the trip that was made in electric mode.

Those who test the vehicle will obtain a diploma with all this information and various prizes for having participated in the experience.

One of Toyota's priorities worldwide is to help mitigate the environmental effects of automobiles, reducing the impact during the manufacture and operation of vehicles. For 2050, the company established a series of environmental challenges that work in this regard.

Hybrid technology was developed by Toyota Motor Corporation for more than 20 years seeking to take care of the environment while providing exceptional performance and driving experience. Prius is today the only hybrid vehicle available in Argentina, and worldwide the model represents more than 60% of the sales of the more than 10 million hybrid vehicles marketed by Toyota.

With the Prius Day initiative, Toyota wants more and more people to learn about the alternative technologies applied to make vehicles better and better. During 2017, the company carried out a series of trainings to its dealers, so that each one has an expert in hybrid technology and that they have explanatory materials for those interested in knowing it.

Today, hybrid technology is already available nationwide, with a Test Drive at every dealership.



Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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