As part of your campaign Start Your Impossible, Toyota Argentina presents a cycle of interviews with athletes distinguished by their sports careers and stories of overcoming. Conducted by Daniel Herrero, President of the company, the cycle consists of six interviews that will be published weekly on the official channel of the brand in UAF YouTube. The first interviewee is the Olympic medalist Santiago Lange.
The cycle continues alongside Cecilia Carranza (Olympic sailor), Silvio Velo (former Captain of "Los Murcielagos"), Florence Moreno (adapted tennis player), Alexander maldonado (adapted athletics) and Luis Salas (Argentine Paralympic Rowing Team).
Through intimate and inspiring interviews, athletes convey messages about overcoming challenges and going after a goal or a dream, even facing those barriers that they believe are impossible to break.
Start Your Impossible is a global initiative that was developed with the goal of highlighting Toyota's mission to create a society without barriers, which reinforces the values that the company shares with the Olympic spirit: humility, overcoming challenges and never giving up. In turn, it reflects the company's new vision of becoming a mobility company.