uBox: The Toyota for the Next Generation

Toyota Hilux



Most of Toyota's North American vehicles are designed in Southeast Michigan. However, the most recent prototype has its roots in the red clay of South Carolina. Designed, created and manufactured by hand by students of the Clemson University International Center for Automotive Research (CU-ICAR), it is an innovative and flexible prototype called uBox that aims to attract the next generation of vehicle buyers born from the early 90s. 2000 until the end of the first decade of the XNUMXs.

The uBox is the fruit of a two-year collaboration between CU-ICAR and designers and engineers at Toyota Motor North America. Called Deep Orange, the project immerses students in the various aspects of automotive development, from market and design studies to all things engineering and manufacturing.

The typical uBox customer is a young entrepreneur looking for a vehicle that is useful for recreational activities on the weekend, but can also provide office space or other professional or personal uses during the week. Some of the many features of uBox are:


-A bold, youthful and unmistakable exterior design, in line with the desire to stand out that characterizes the Generation Z personality, with a powerful presence that transmits forward movement, even when standing still.

-A versatile interior that can be rearranged for different activities, from working to carrying bulky loads. The low floor height allows reconfigurable and removable seats to be mounted on sliding rails, which can be integrated into the floor.


-The vents, the contours of the dashboard screens and the finishes of the doors can be customized and materialized with 3D printing technology and there is an online community for owners to share design ideas.

-A compact, fully electric, dual-use motor that offers exciting driving and emission-free energy to power electronic devices and all kinds of devices, through several 110V sockets located inside and outside.



Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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